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Winning by design : technology, product design and international competitiveness

Author: Vivien Walsh; et al
Publisher: Oxford : Blackwell Business, cop. 1992.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies, this book describes and  Read more...

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Document Type: Book
All Authors / Contributors: Vivien Walsh; et al
ISBN: 0631164375 9780631164371 0631185119 9780631185116
OCLC Number: 875763363
Description: XIV, 274 p. ; 23 cm
Contents: Perspectives on design and innovation; design, innovation and competitiveness; innovation, design and corporate strategy; human resources for design; organizing design and innovation; designing for the market; from design brief to manufactured product; issues in design and innovation.
Responsibility: Vivien Walsh ... [et al.].

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