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Winning in the global market : a practical guide to international business success

Author: Bruce David Keillor
Publisher: Santa Barbara, Calif. : Praeger, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide.

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Details

Document Type: Book
All Authors / Contributors: Bruce David Keillor
ISBN: 9780313398322 0313398321 9780313398339 031339833X
OCLC Number: 721891445
Description: xii, 193 pages ; 25 cm
Contents: Part I : Understanding the international marketplace. The strategy of international business --
Assessing the market environment : identifying real and perceived threats --
Assessing the political environment : beyond the marketplace --
The social imperative : culture and cultural differences --
--
Part II : Planning for the international marketplace. Market selection : choosing your destination --
Market entry : making strategic decisions --
Creating a value chain : connecting with your customer --
--
Part III : Going international. Making your business viable : creating an international product strategy --
Making your product viable : creating an international promotion strategy --
Putting it all together : creating an international business plan.
Responsibility: Bruce D. Keillor.
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