skip to content
Winning in the Indian market : 10 things you need to know about consumer India Preview this item
ClosePreview this item
Checking...

Winning in the Indian market : 10 things you need to know about consumer India

Author: Rama Bijapurkar
Publisher: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Rama has done a great service by capturing her vast experience this book for the benefit of all-from CEOs to market and business development professionals. She has developed a very strong case for  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Rama Bijapurkar
ISBN: 9780470821992 047082199X
OCLC Number: 84996489
Description: pages cm
Contents: Foreword. Preface. Prologue. Acknowledgments. Introduction. 1. The Mixed Messages from Consumer India. 2. Why Bother with Consumer India? 3. Understanding Consumer India's Demand Structure. 4. Just How Much Purchasing Power Does Consumer India Actually Have? 5. Schizophrenic India. 6. Demographic, Psychographic, and Social Determinants of Consumption. 7. Understanding the Process of Change. 8. Cultural Foundations of Consumer India's Behavior. 9. Young India, Woman India: A Closer Look. 10. Rural Consumer India. 11. Understanding the "Bottom of the Pyramid" Consumer India. 12. Winning in the Indian Market. Bibliography. Index.
Responsibility: Rama Bijapurkar.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/84996489> # Winning in the Indian market : 10 things you need to know about consumer India
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "84996489" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/234477754#Place/chichester> ; # Chichester
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/234477754#Place/hoboken_n_j> ; # Hoboken, N.J.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/234477754#Topic/consumption_economics_india> ; # Consumption (Economics)--India
    schema:about <http://id.loc.gov/authorities/subjects/sh2008120104> ; # Export marketing--India
    schema:about <http://experiment.worldcat.org/entity/work/data/234477754#Event/since_1947> ; # Since 1947
    schema:about <http://id.worldcat.org/fast/1210276> ; # India.
    schema:about <http://id.worldcat.org/fast/918703> ; # Export marketing
    schema:about <http://dewey.info/class/658.840954/e22/> ;
    schema:about <http://id.worldcat.org/fast/876455> ; # Consumption (Economics)
    schema:about <http://id.worldcat.org/fast/901974> ; # Economic history
    schema:about <http://experiment.worldcat.org/entity/work/data/234477754#Place/india> ; # India
    schema:about <http://id.worldcat.org/fast/902025> ; # Economic policy
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://viaf.org/viaf/58878170> ; # Rama Bijapurkar
    schema:datePublished "2007" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/234477754> ;
    schema:inLanguage "en" ;
    schema:name "Winning in the Indian market : 10 things you need to know about consumer India"@en ;
    schema:productID "84996489" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/84996489#PublicationEvent/hoboken_n_j_wiley_chichester_john_wiley_distributor_2007> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/234477754#Agent/john_wiley_distributor> ; # John Wiley [distributor]
    schema:publisher <http://experiment.worldcat.org/entity/work/data/234477754#Agent/wiley> ; # Wiley
    schema:workExample <http://worldcat.org/isbn/9780470821992> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA714120> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/84996489> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/234477754#Agent/john_wiley_distributor> # John Wiley [distributor]
    a bgn:Agent ;
    schema:name "John Wiley [distributor]" ;
    .

<http://experiment.worldcat.org/entity/work/data/234477754#Place/hoboken_n_j> # Hoboken, N.J.
    a schema:Place ;
    schema:name "Hoboken, N.J." ;
    .

<http://id.loc.gov/authorities/subjects/sh2008120104> # Export marketing--India
    a schema:Intangible ;
    schema:name "Export marketing--India"@en ;
    .

<http://id.worldcat.org/fast/1210276> # India.
    a schema:Place ;
    schema:name "India." ;
    .

<http://id.worldcat.org/fast/876455> # Consumption (Economics)
    a schema:Intangible ;
    schema:name "Consumption (Economics)"@en ;
    .

<http://id.worldcat.org/fast/901974> # Economic history
    a schema:Intangible ;
    schema:name "Economic history"@en ;
    .

<http://id.worldcat.org/fast/902025> # Economic policy
    a schema:Intangible ;
    schema:name "Economic policy"@en ;
    .

<http://id.worldcat.org/fast/918703> # Export marketing
    a schema:Intangible ;
    schema:name "Export marketing"@en ;
    .

<http://viaf.org/viaf/58878170> # Rama Bijapurkar
    a schema:Person ;
    schema:familyName "Bijapurkar" ;
    schema:givenName "Rama" ;
    schema:name "Rama Bijapurkar" ;
    .

<http://worldcat.org/isbn/9780470821992>
    a schema:ProductModel ;
    schema:isbn "047082199X" ;
    schema:isbn "9780470821992" ;
    .

<http://www.worldcat.org/title/-/oclc/84996489>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/84996489> ; # Winning in the Indian market : 10 things you need to know about consumer India
    schema:dateModified "2018-07-27" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.