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Winning market leadership : strategic market planning for technology-driven businesses

Author: Adrian B Ryans
Publisher: Toronto ; Chichester : Wiley Canada, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Adrian B Ryans
ISBN: 0471644307 9780471644309
OCLC Number: 43276210
Description: xviii, 309 pages : illustrations ; 24 cm
Contents: Choose the Arena --
Identify Attractive Opportunities --
Understand the Market --
Assess Resources and Competencies --
Understand the Competitive Challenge --
Make Tough Strategic Choices --
Manage Critical Relationships --
Complete the Winning Strategy --
Understand the Profit Dynamic --
Implement the Winning Strategy --
The System that Makes the Process Happen --
Conclusion.
Responsibility: Adrian Ryans [and others].
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"There are many killer technologies that never translate into market success. This book maps out an integrated strategic marketing process that technology-intensive businesses can use to achieve Read more...

 
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