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The winning message : candidate behavior, campaign discourse, and democracy

Author: Adam F Simon
Publisher: Cambridge ; New York : Cambridge University Press, 2002.
Series: Communication, society, and politics.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Simon, Adam F., 1965-
Winning message.
Cambridge ; New York : Cambridge University Press, 2002
(DLC) 2001035670
(OCoLC)46951575
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Adam F Simon
ISBN: 0511019971 9780511019975 0521807336 9780521807333 0521001919 9780521001915 0511157371 9780511157370 0511044445 9780511044441 9780511613524 0511613520 1280419296 9781280419294
OCLC Number: 52498668
Description: 1 online resource (xvi, 181 pages) : illustrations.
Contents: Dialogue: a standard for campaign discourse --
Understanding campaigns: background, theory, and methods --
The ventriloquist's hand: a game-theoretic model of campaigns --
Duck or punch? Dialogue in a California gubernatorial election --
Dialogue and its effects in contemporary American elections --
Explaining and predicting the occurrence of dialogue --
Conclusion: toward more substantive campaign discourse.
Series Title: Communication, society, and politics.
Responsibility: Adam F. Simon.
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Abstract:

This study investigates candidate behavior in American electoral campaigns.  Read more...

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"Recommended for upper-division undergraduate, graduate, and research libraries." Choice "The deliberative character of political campaigns is an important subject worthy of careful and serious Read more...

 
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