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Winning minds : secrets from the language of leadership

Author: Simon Lancaster
Publisher: Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. Winning Minds is packed with insights into  Read more...

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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Simon Lancaster
ISBN: 9781137465924 1137465921
OCLC Number: 903248141
Description: x, 226 pages ; 22 cm
Contents: Machine generated contents note: 1. Winning Minds --
The Secret Science of the Language of Leadership --
pt. I Winning the Instinctive Mind --
2. Metaphors that Move Minds --
3. Look of Leadership --
4. Inner Purpose --
5. Empathy and the Power of Nice --
6. Smiles and Humour --
7. Breathing --
8. Style --
9. What's in a Name? --
pt. II Winning the Emotional Mind --
10. Stories and Emotion --
11. Personal Stories --
12. Creating Cultures --
13. Harnessing History --
14. Value of Values --
15. Great Words We Love --
16. Flattery and Love --
17. Repetition. Repetition. Repetition --
18. Eternal Power of Exaggeration --
pt. III Winning the Logical Mind --
19. Threes! Threes! Threes! --
20. Balance --
21. Rhyme or Reason --
22. Power of Perspective --
23. Think of a Number --
24. Brevity.
Responsibility: Simon Lancaster.

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'Simon Lancaster is a polymath excellent civil servant, brilliant speech writer, talented musician, and fantastic author. If you want to understand why this description breeches the rhetorical device Read more...

 
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