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Winning the mandate : the Indian experience

Author: Bidyut Chakrabarty; Sugato Hazra
Publisher: New Delhi ; Thousand Oaks, California ; London ; Singapore : SAGE Publications, 2016. ©2016
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.

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Named Person: Narendra Modī; Narendra Modī
Document Type: Book
All Authors / Contributors: Bidyut Chakrabarty; Sugato Hazra
ISBN: 9789351507444 9351507440
OCLC Number: 933211417
Description: xxxiii, 215 pages ; 23 cm
Contents: Introduction: Is 2014 election a game changer? --
Trends in election campaign since independence --
Coalition era starts --
The India shining campaign and its failure --
Gujarat riot and the incumbent government --
The top-driven congress campaign for political mobilization --
India against corruption, a campaign builds up --
The leadership-centric election campaign --
The election campaign and the manifest and subtle articulation of political messages --
Assessing the election campaign --
The role of social media in political mobilization --
The unique 2014 national poll in India --
Reinventing political communication-the Modi interlude (?) --
Conclusion : marketizing an ideology-driven dream --
Postscript: The Bihar Assembly election, 2015: revival of coalition dharma.
Responsibility: Bidyut Chakrabarty, Sugato Hazra.

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