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Winning the Mandate.

Author: Bidyut Chakrabarty
Publisher: SAGE Publications, 2016.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.

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Genre/Form: Electronic books
Named Person: Narendra Modī; Narendra Modī
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bidyut Chakrabarty
ISBN: 9351507459 9789351507451
OCLC Number: 947083754
Description: 1 online resource
Contents: Preface and AcknowledgementsIntroduction Is 2014 Election a Game Changer?Trends in Election Campaign since IndependenceCoalition Era StartsThe India Shining Campaign and Its failureGujarat Riot and the Incumbent GovernmentThe Top-driven Congress Campaign for Political MobilizationIndia Against Corruption, a Campaign Builds UpThe Leadership-centric Election CampaignThe Election Campaign and the Manifesto and Subtle Articulation of Political MessagesAssessing the Election CampaignThe Role of Social Media in Political MobilizationThe Unique 2014 National Poll in IndiaReinventing Political Communication-the Modi Interlude(?)Conclusion: Marketizing an Ideology-driven DreamPostscript: The Bihar Assembly Election, 2015-Revival of Coalition DharmaNotes and ReferencesSelect BibliographyIndex

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