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Winning the reputation game : Creating stakeholder value and competitive advantage

Author: Grahame R Dowling
Publisher: Cambridge, Massachusetts : The MIT Press, [2016] ©2016
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Dowling, Grahame R. (Grahame Robert).
Winning the reputation game.
Cambridge, Massachusetts : The MIT Press, [2016]
(DLC) 2015039867
(OCoLC)940455134
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Grahame R Dowling
ISBN: 9780262335089 0262335085 9780262335072 0262335077 9780262335096 0262335093
OCLC Number: 949930783
Notes: Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage.
Description: 1 online resource (xi, 261 pages) : illustrations
Contents: Preface --
The value of a winning corporate reputation --
Corporate reputation as a strategic game --
How corporate reputations form & work --
Strategy-led corporate reputations --
Creating a winning reputation : being simply better --
Creating a winning reputation --
corporate storytelling --
Managing corporate reputations --
Keeping score --
Keeping out of trouble --
Distracting reputation myths --
Frequently asked questions --
Epilogue --
Appendix --
Notes --
Index.
Responsibility: Grahame R. Dowling.

Abstract:

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.

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