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Winning the reputation game : creating stakeholder value and competitive advantage

Author: Grahame R Dowling
Publisher: Cambridge, MA : The MIT Press, 2016.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.

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Document Type: Book
All Authors / Contributors: Grahame R Dowling
ISBN: 9780262034463 0262034468
OCLC Number: 949987881
Description: pages cm
Responsibility: Dowling, Grahame R.

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