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Winning the reputation game

Author: Grahame R Dowling
Publisher: Cambridge, Massachusetts : The MIT Press, [2016]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Grahame R Dowling
ISBN: 9780262034463 0262034468
OCLC Number: 940455134
Description: xi, 261 pages : illustrations ; 24 cm
Contents: Preface --
The value of a winning corporate reputation --
Corporate reputation as a strategic game --
How corporate reputations are formed and work --
Strategy-led corporate reputations --
Simply better --
Corporate storytelling --
Managing corporate reputations: top down --
Measuring corporate reputations: keeping score --
Keeping out of trouble --
Distracting reputation myths --
Frequently asked questions --
Epilogue --
Appendix --
Notes --
Index.
Responsibility: Grahame R. Dowling.

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