skip to content
Winning the story wars : why those who tell--and live--the best stories will rule the future Preview this item
ClosePreview this item
Checking...

Winning the story wars : why those who tell--and live--the best stories will rule the future

Author: Jonah Sachs
Publisher: Boston, Mass. : Harvard Business Review Press, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Jonah Sachs
ISBN: 9781422143568 1422143562
OCLC Number: 840838619
Description: viii, 264 p
Responsibility: Jonah Sachs.

Reviews

Editorial reviews

Publisher Synopsis

"Story Wars is a thorough guide for the novice or even practiced storytellers in all of us. Sachs offers story structures, ways of thinking about characters and messages. He pulls artfully from Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/840838619> # Winning the story wars : why those who tell--and live--the best stories will rule the future
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "840838619" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1124023418#Place/boston_mass> ; # Boston, Mass.
   schema:about <http://experiment.worldcat.org/entity/work/data/1124023418#Topic/medias_sociaux_etudes_de_cas> ; # Médias sociaux--Études de cas
   schema:about <http://experiment.worldcat.org/entity/work/data/1124023418#Topic/storytelling_aspect_psychologique> ; # Storytelling--Aspect psychologique
   schema:about <http://experiment.worldcat.org/entity/work/data/1124023418#Topic/art_de_conter_aspect_psychologique> ; # Art de conter--Aspect psychologique
   schema:about <http://experiment.worldcat.org/entity/work/data/1124023418#Topic/medias_sociaux> ; # Médias sociaux
   schema:about <http://dewey.info/class/658.802/e23/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1124023418#Topic/consommateurs_psychologie> ; # Consommateurs--Psychologie
   schema:about <http://experiment.worldcat.org/entity/work/data/1124023418#Topic/marketing_aspect_social> ; # Marketing--Aspect social
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2012" ;
   schema:creator <http://viaf.org/viaf/224131857> ; # Jonah Sachs
   schema:datePublished "2012" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1124023418> ;
   schema:inLanguage "en" ;
   schema:name "Winning the story wars : why those who tell--and live--the best stories will rule the future" ;
   schema:productID "840838619" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/840838619#PublicationEvent/boston_mass_harvard_business_review_press_2012> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1124023418#Agent/harvard_business_review_press> ; # Harvard Business Review Press
   schema:workExample <http://worldcat.org/isbn/9781422143568> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/840838619> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1124023418#Agent/harvard_business_review_press> # Harvard Business Review Press
    a bgn:Agent ;
   schema:name "Harvard Business Review Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/1124023418#Topic/art_de_conter_aspect_psychologique> # Art de conter--Aspect psychologique
    a schema:Intangible ;
   schema:name "Art de conter--Aspect psychologique"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/1124023418#Topic/consommateurs_psychologie> # Consommateurs--Psychologie
    a schema:Intangible ;
   schema:name "Consommateurs--Psychologie" ;
   schema:name "Consommateurs--Psychologie"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/1124023418#Topic/marketing_aspect_social> # Marketing--Aspect social
    a schema:Intangible ;
   schema:name "Marketing--Aspect social" ;
   schema:name "Marketing--Aspect social"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/1124023418#Topic/medias_sociaux_etudes_de_cas> # Médias sociaux--Études de cas
    a schema:Intangible ;
   schema:name "Médias sociaux--Études de cas" ;
    .

<http://experiment.worldcat.org/entity/work/data/1124023418#Topic/storytelling_aspect_psychologique> # Storytelling--Aspect psychologique
    a schema:Intangible ;
   schema:name "Storytelling--Aspect psychologique" ;
    .

<http://viaf.org/viaf/224131857> # Jonah Sachs
    a schema:Person ;
   schema:familyName "Sachs" ;
   schema:givenName "Jonah" ;
   schema:name "Jonah Sachs" ;
    .

<http://worldcat.org/isbn/9781422143568>
    a schema:ProductModel ;
   schema:isbn "1422143562" ;
   schema:isbn "9781422143568" ;
    .

<http://www.worldcat.org/title/-/oclc/840838619>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/840838619> ; # Winning the story wars : why those who tell--and live--the best stories will rule the future
   schema:dateModified "2018-03-11" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.