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Wired for thought : how the brain is shaping the future of the Internet
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Wired for thought : how the brain is shaping the future of the Internet

Author: Jeffrey M Stibel; Erik Calonius; Peter Delgrosso
Publisher: Boston, Mass. : Harvard Business Press, ©2009.
Edition/Format:   Book : EnglishView all editions and formats
Summary:
The Internet is more than just a series of interconnected computer networks: it's the first real replication of the human brain outside the human body. To leverage its power, you first need to understand how the Internet has evolved to take on similarities to the brain. This engaging and provocative book provides the answer.
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jeffrey M Stibel; Erik Calonius; Peter Delgrosso
ISBN: 9781422146644 1422146642
OCLC Number: 276335196
Description: xxxi, 202 p. : ill., map ; 25 cm.
Contents: Preface: BrainGate --
Introduction: the Internet is a brain --
The thinking machine --
Darwin's cloud --
A wise guess --
Too much of a good thing --
Creative destruction --
A web of neurons --
Searching for the right words --
The limits of networks --
The social networks --
The new rules of the brain, business, and beyond --
A ghost on the Web --
Epilogue: the brain of the new machine.
Responsibility: Jeffrey M. Stibel ; with the collaboration of Erik Calonius and Peter Delgrosso.

Abstract:

Shows how companies are using their understanding of the Internet's brain like powers to create competitive advantage - such as building more effective Web sites, predicting consumer behavior,  Read more...

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Publisher Synopsis

"Stibel bridges the gap between business and the brain in his thinking, his numerous Internet innovations, and his writings. Wired for Thought helps us understand the Internet at a new, and more

"Jeff Stibel's approach to entrepreneurship in Wired for Thought is an inspiring example of how the best entrepreneurs learn from the world around them and apply what they know to their business. It provides a great example of a multidisciplinary approach to business, as well as practical lessons for any aspiring entrepreneur. This book should be part of any business or entrepreneurship education."
--Alexa Klebanow, President, Brown University Entrepreneurship Program

"Jeff Stibel has always been two steps ahead of the world of Internet and business, and in Wired for Thought heS Read more...

 
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Brilliant and Provocative

by Cindy_K (WorldCat user published 2009-12-07) Excellent Permalink

I found this book to be brilliant and provocative.  THe author did a great job of weaving a number of different subjects together, the brain, the internet, business and technology.  The central thesis that the Internet is a brain was something I haven't heard before but I suspect I will...
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