Find a copy in the library
Finding libraries that hold this item...
Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Glenn Hardaker; Gary Graham |
| ISBN: | 0471496456 9780471496458 |
| OCLC Number: | 45610109 |
| Description: | xiv, 266 p. : ill. ; 24 cm. |
| Contents: | Part 1 Marketing transformation on the Internet -- Chapter 1 Introduction to Internet marketing 3 -- Marketing concept: a brief history 4 -- Electronic commerce and the Internet revolution 9 -- Online selling through the Internet 13 -- Evolution from direct into interactive online marketing 14 -- Chapter 2 Business models for interactive marketing 21 -- Evolution of Internet-based business models 22 -- Emerging role of syndication 32 -- Model implementation and evaluation 34 -- Chapter 3 Online resources for Internet marketing technologies 39 -- Interactive marketing information systems 40 -- Route map to the foundations of Internet technology 41 -- Communications infrastructure for web-based marketing 47 -- Cyberspace information for interactive marketing 53 -- Building your market intelligence tools 56 -- Part 2 Interactive marketing and the marketing process -- Chapter 4 Marketing communications on the Internet 63 -- Process of online marketing communications 63 -- E-business grid for integrated marketing communication 68 -- Interactive marketing communication tools 74 -- Technological developments for marketing communication 82 -- Chapter 5 Internet customer and relationship marketing 89 -- Theoretical basis of relationship marketing 91 -- Buyer-supplier relationships on the Internet 94 -- Developing web relations 97 -- Strategic benefits of virtual relationships 99 -- Chapter 6 New buyer behaviour directions through virtual communities 103 -- Interactive marketing directions for e-commerce 103 -- Marketing transformation through virtual environments 109 -- Evolution of buyer behaviour concepts on the World Wide Web 116 -- Hypermedia support for new media based buyer behaviour 121 -- Part 3 Managing your customer through e-commerce -- Chapter 7 Supply chain management for Internet commerce 129 -- Structural and supply chain redesign issues 130 -- Potential role of the Internet 132 -- Virtual sourcing 137 -- Supplier sourcing decision 140 -- Developing partnerships on the Internet 141 -- Performance measurement on the Internet 142 -- Chapter 8 Consumer on-line payment solutions for e-commerce 149 -- An integrated approach towards e-commerce 149 -- Vital components for consumer online e-commerce 153 -- Steps in processing online credit card transactions 156 -- How to build a successful e-commerce site 160 -- Products and tools for building your e-commerce site 163 -- Chapter 9 Privacy and security issues for e-commerce 169 -- Electronic commerce safety and network security 170 -- Authentication 174 -- Securing data integrity, privacy and accountability 176 -- Chapter 10 Marketing ethics on the Internet 191 -- Emergence of accountable marketing 192 -- Working towards a code of ethical conduct on the Web 194 -- Main issues of ethical concern 195 -- Rules of ownership 199 -- Enforcement and operationalizing ethical codes 203 -- Part 4 Internet tools for wired marketing -- Chapter 11 Advanced web technology for interactive marketing 211 -- Intersection between marketing and open-source solutions 212 -- Intelligent agent software for personalized information and e-commerce 214 -- Mobile push and pull technologies 220 -- Web-to-database integration 224 -- Broadband application across the Web 228 -- Chapter 12 Strategic Internet marketing planning 235 -- Business and market analysis 237 -- Integrated online marketing communications strategies 239 -- Internet marketing: planning development paths 243 -- Internet marketing budget and resources allocation 245 -- Risk analysis and contingency planning 248. |
| Responsibility: | Glenn Hardaker, Gary Graham. |
Reviews
User-contributed reviews
Add a review and share your thoughts with other readers.
Be the first.
Add a review and share your thoughts with other readers.
Be the first.
Tags
Add tags for "Wired marketing : energizing business for e-commerce".
Be the first.
