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Wise Family Business : Family Identity Steering Brand Success

Author: Joachim Schwass; Anne-Catrin Glemser
Publisher: London Palgrave Macmillan UK 2016.
Series: SpringerLink : Bücher
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how  Read more...
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Details

Additional Physical Format: Printed edition
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Joachim Schwass; Anne-Catrin Glemser
ISBN: 9781137586001 1137586001
OCLC Number: 958091657
Description: 1 Online-Ressource.
Series Title: SpringerLink : Bücher
Responsibility: by Joachim Schwass, Anne-Catrin Glemser.

Abstract:

Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner's vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.

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