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Woman's Advantage : 20 Women Entrepreneurs Show You What it Takes to Grow Your Business.

Author: Mary Cantando
Publisher: Chicago : Dearborn Trade, A Kaplan Professional Company, 2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Cantando, Mary.
Woman's Advantage : 20 Women Entrepreneurs Show You What it Takes to Grow Your Business.
Chicago : Dearborn Trade, A Kaplan Professional Company, ©2005
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mary Cantando
ISBN: 9781419535710 1419535714
OCLC Number: 923647375
Description: 1 online resource (242 pages)
Contents: ""Front Cover""; ""Copyright page""; ""Dedication""; ""Contents""; ""Acknowledgments""; ""Introduction""; ""Section One: Position Your Business for Breakthroughs""; ""1. Organizing Your Business for Growth""; ""2. Asking Key Questions to Start and Grow Your Business""; ""3. Establishing Objectives""; ""4. Understanding Your Value to the Business""; ""5. Instilling Confidence""; ""Section Two: Niche Your Business for Influence""; ""6. Developing Your Niche""; ""7. Expanding Your Area of Influence""; ""8. Becoming “Famous� in Your Niche""; ""9. Targeting New Clients in Your Niche"" ""10. Presenting Your Business in an Innovative Way""""Section Three: Certify Your Business for Leverage""; ""11. Understanding Certification""; ""12. Applying for Certification""; ""13. Making the Most of Your Certification""; ""14. Developing Alliances to Capitalize on Certification""; ""15. Making Things Happen at Diversity Events""; ""Section Four: Market Your Business for Growth""; ""16. Preparing for a Successful Sales Call""; ""17. Conducting a Successful Sales Call""; ""18. Asking Good Sales Questions""; ""19. Closing the Deal""; ""20. Capitalizing on the Deal"" ""Glossary of Terms for Entrepreneurial Women""""Resource Guide""; ""Index""; ""About the Author""; ""The Woman Business Owner of the Year Contest""; ""Back Cover""

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