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|Additional Physical Format:||Online version:
Women behind the market.
New York] : Macfadden-Bartell Corp., ©1962-63
|All Authors / Contributors:||W.R. Simmons and Associates Research.|
|Description:||2 volumes : illustrations, tables ; 22 cm|
|Contents:||v. 1. The audiences of Macfadden's women's group magazines.--v. 2. The American Woman as a buyer and owner of selected products.|
|Responsibility:||[Study conducted by W.R. Simmons & Associates Research, Inc.|