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Women, identity and India's call centre industry

Author: JK Tina Basi
Publisher: London ; New York : Routledge, 2009.
Series: Routledge research on gender in Asia series, 1.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Examines the concept of globalised identities and the way in which agency is exercised over identity construction by women working in India's transnational call center industry. This book offers an  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: JK Tina Basi
ISBN: 9780415482288 0415482283
OCLC Number: 237880962
Description: xvi, 210 pages : illustrations ; 24 cm.
Contents: Introduction : 'a myriad of well-wishing "little sisters"' --
Globalizing India : the rise of the call centre and BPO industries --
Pinking and rethinking professional identities : the construction of women's work identities --
BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition --
Techs and the city : challenging patriarchal norms through spatial practice --
Conclusion : agency and identity.
Series Title: Routledge research on gender in Asia series, 1.
Responsibility: J.K. Tina Basi.

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'This is a modern book for modern times. Basi defies conventional wisdom- that call centre employment is either India's post colonial revenge or globalisation's way of destroying national identity - Read more...

 
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