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Women, media, and consumption in Japan

Author: Lise Skov; Brian Moeran
Publisher: Honolulu : University of Hawai'i Press, ©1995.
Series: ConsumAsiaN book series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
The first book of its kind to examine images of women in Japanese consumerism, Women, Media and Consumption in Japan explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Written by anthropologists, sociologists and literary scholars who draw on and analyse Japanese marketing materials, the essays in this book cover visual and print  Read more...
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Additional Physical Format: Online version:
Women, media, and consumption in Japan.
Honolulu : University of Hawai'i Press, ©1995
(OCoLC)604328578
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lise Skov; Brian Moeran
ISBN: 0824817753 9780824817756 0824817761 9780824817763
OCLC Number: 32547498
Description: ix, 318 pages : illustrations ; 23 cm.
Contents: Introduction : hiding in the light : from Oshin to Yoshimoto Banana / Lise Skov and Brian Moeran --
Interpreting Oshin : war, history and women in modern Japan / Paul A.S. Harvey --
Reading Japanese in Katei Gahō : the art of being an upperclass woman / Brian Moeran --
Antiphonal performances? Japanese women's magazines and women's voices / Nancy Rosenberger --
Environmentalism seen through Japanese women's magazines / Lise Skov --
Consuming bodies : constructing and representing the female body in contemporary Japanese print media / John Clammer --
Cities in Japan / Sharon Kinsella --
The marketing of adolescence in Japan : buying and dreaming / Merry White --
Yoshimoto Banana's Kitchen, or the cultural logic of Japanese consumerism / John Whittier Treat.
Series Title: ConsumAsiaN book series.
Responsibility: Lise Skov and Brian Moeran, editors.

Abstract:

The first book of its kind to examine images of women in Japanese consumerism, Women, Media and Consumption in Japan explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Written by anthropologists, sociologists and literary scholars who draw on and analyse Japanese marketing materials, the essays in this book cover visual and print media for middle-aged women, housewives, and single women in their 20s, as well as the vast market for those in their teens. From Oshin to Yoshimoto Banana and other media heroines popular all over the world, Japanese women finally stop 'hiding in the light'.

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