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Word-of-mouth advertising, online and off : how to spark buzz, excitement, and free publicity for your business or organization with little or no money

Author: Lynn Thorne
Publisher: Ocala, Fla. : Atlantic Pub. Group, [2008] ©2008
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Thorne, Lynn, 1967-
Word-of-mouth advertising, online and off
(DLC) 2008005880
(OCoLC)202533552
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lynn Thorne
ISBN: 9781601381859 1601381859
OCLC Number: 869287248
Notes: Includes index.
Description: 1 online resource (284 pages) : illustrations
Contents: First words --
The C-word --
The B-word --
Virtual words --
All the world's a stage --
For-words --
Is that even a word? --
In words & out words --
A word from our sponsors --
The F-word --
Bad words.
Responsibility: by Lynn Thorne.
More information:

Abstract:

Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management.

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