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Working on health communication

Author: Nova Corcoran
Publisher: Los Angeles, Calif ; London : SAGE, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners need the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and  Read more...
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Document Type: Book
All Authors / Contributors: Nova Corcoran
ISBN: 9781847879226 1847879225 9781847879233 1847879233
OCLC Number: 697777099
Description: 186 pages : illustrations ; 25 cm
Contents: Planning campaign --
Frameworks and foundations --
Starting the campaign process --
Target groups --
Channels of communication --
Designing resources --
Evaluation in practice --
Overview: ten campaigns.
Responsibility: Nova Corcoran.

Abstract:

This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only textbook which takes the reader right through the planning, implementation  Read more...

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"This well-structured book is suitable for health professionals willing to take tips in designing a campaign or to hone their communication skills to deliver effective health messages. Thus, this Read more...

 
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