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Working the crowd : social media marketing for business

Author: Eileen Brown
Publisher: Swindon, U.K. : British Informatics Society, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Brown, Eileen.
Working the Crowd : Social Media Marketing for Business.
Swindon : British Informatics Society Limited, ©2010
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Eileen Brown
ISBN: 9781780170954 1780170955
OCLC Number: 698589295
Description: 1 online resource (xvi, 161 pages) : illustrations
Contents: Front Cover; Working the crowd; BCS, the chartered institute for IT; Working the crowd; Contents; List of figures; Author; Acknowledgements; Glossary; 1 Why do we want a social media strategy?; 2 The new way of communicating; 3 Your social media success plan; 4 The tools of the new web; 5 Networks; 6 The online brand; 7 Brand impact and brand success; 8 Connections and reputation; 9 Discovery; 10 Scaling networks; 11 Relationships and engagement; 12 Amplifying your message; 13 Where is it all going?; Notes; Index; Back Cover.
Responsibility: Eileen Brown.

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Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new  Read more...

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"Want a grounded business book that spells out in practical terms both the strategy and the tactics for using social media from a tech industry veteran? Want strategic social media insights Read more...

 
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