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Working wife and nonworking wife families as a basis for market segmentation

Author: Susan P Douglas
Publisher: Cambridge : Marketing Science Institute, 1975.
Series: Report (Marketing Science Institute), no. 75-114.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Susan P Douglas
OCLC Number: 1935901
Notes: "Preliminary research report"--Cover.
"Working paper"--Cover.
Description: 38 pages ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 75-114.
Responsibility: by Susan P. Douglas.

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