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The world of business

Author: Lawrence J Gitman; Carl D McDaniel
Publisher: Cincinnati, Ohio : South-Western College Pub., ©1995.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

Organized around seven "trends in business", this book looks at issues that affect contemporary business, rather than the historical perspective. The text includes coverage of careers in business.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lawrence J Gitman; Carl D McDaniel
ISBN: 0538836253 9780538836258
OCLC Number: 30593962
Description: xxxi, 864 p. : col. ill., col. maps ; 27 cm.
Contents: Prologue: trends in business --
The economics of business --
Business systems --
The business economy --
The business environment --
Our multicultural society and its implications for business --
Global business --
Social responsibility and business ethics --
Business structures --
Forms of business organizations --
Entrepreneurship, small business, and franchising --
Management --
The managerial process --
Internal organization of the firm --
Production and operations --
Human resources --
Motivation, leadership, and group behavior --
Human-resource management --
Labor-management relations --
Marketing management --
The marketing process and marketing research --
Product and price strategies --
Distribution management --
Promotional strategies --
Management information tools --
Computers and information systems --
Accounting --
Finance --
Financial institutions --
Financial management --
Securities and securities markets --
Further dimensions and opportunities --
The legal and tax environment --
Risk and insurance --
Epilogue: your career.
Responsibility: Lawrence J. Gitman, Carl McDaniel.
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