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The World Wide Web : strategies and opportunities for business

Author: Debra Cameron
Publisher: Charleston, S.C., U.S.A. : Computer Technology Research, 1996.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
The World Wide Web (the Web) is ubiquitous. Everywhere - in the daily newspaper, on TV, even on the radio - people are talking about the Web. While the Internew was once the province of the scientific and research communities, the Web (its most popular application) has been a catalyst for the Internet's continued growth. Many users would not have ventured into arcane Internet applications were it not for graphical
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Additional Physical Format: Online version:
Cameron, Debra.
World Wide Web.
Charleston, S.C., U.S.A. : Computer Technology Research, 1996
(OCoLC)763052445
Document Type: Book
All Authors / Contributors: Debra Cameron
ISBN: 1566079594 9781566079594
OCLC Number: 33948205
Description: ix, 239 p. : ill. ; 28 cm.
Responsibility: Debra Cameron.

Abstract:

The World Wide Web (the Web) is ubiquitous. Everywhere - in the daily newspaper, on TV, even on the radio - people are talking about the Web. While the Internew was once the province of the scientific and research communities, the Web (its most popular application) has been a catalyst for the Internet's continued growth. Many users would not have ventured into arcane Internet applications were it not for graphical interfaces such as Mosaic which makes the Internet accessible.

This report enables IS managers to gain an understanding of the Web and its implications for electronic commerce. The major topics covedred in nine chapters are: 1) Executive Summary 2) The Origins of the World Wide Web 3) The Technology behind the World Wide Web 4) Creating Web content 5) World Wide Web Clients 6) World Wide Web Servers 7) Security for the World Wide Web 8) The World Wide Web as a Marketing Platform 9) Directions in world Wide Web Development.

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