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Worthless, impossible, and stupid : how contrarian entrepreneurs create and capture extraordinary value

Author: Daniel J Isenberg; Karen Dillon, (Editor)
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Global entrepreneurship expert Daniel Isenberg shows the new rules of starting and growing a business with vivid stories of successes, and failures, from around the world. Are you a member of the new class of global entrepreneurs? If not, beware - this book may inspire you to become one. It's a rallying call for those whose ideas were ever called worthless, impossible, or even stupid. In this fascinating read,  Read more...
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Document Type: Book
All Authors / Contributors: Daniel J Isenberg; Karen Dillon, (Editor)
ISBN: 9781422186985 1422186989
OCLC Number: 807028883
Description: xvi, 282 pages ; 25 cm
Contents: Preface : Why you are reading this book --
Introduction : Surprise --
pt. 1. Who is an entrepreneur? Three myths --
Myth #1 : entrepreneurs must be innovators --
Myth #2 : entrepreneurs must be experts --
Myth #3 : entrepreneurs must be young --
pt. 2. Running away from the crowd --
Why the best entrepreneurs seem crazy --
Why the best ventures seem worthless (or impossible, or stupid) --
pt. 3. When adversity meets reward --
If you can't stand the heat : why every entrepreneur faces adversity --
Some kitchens are hotter than others : succeeding when the environment is the enemy --
Solving burning problems : when adversity is the opportunity --
Personal gain : how the chimpanzee got his bananas back from the gorillas --
pt. 4. Making sense of it all --
Perceiving extraordinary value --
Creating extraordinary value --
Capturing extraordinary value --
Conclusion : "A crack, jerk, and a leap" : implications for leaders, entrepreneurs, and the rest of us.
Responsibility: Daniel Isenberg with Karen Dillon.

Abstract:

Are you a member of the new class of global entrepreneurs? This book is a rallying call for those whose ideas were ever called worthless, impossible, or even stupid. It shows the new rules of  Read more...

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"His advice is as applicable to entrepreneurs as it is to managers looking to shake up their departments." -- Most Notable Books List of 2013, Business Digest "... Isenberg excels at breaking down Read more...

 
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