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Writing a business plan : how to win backing to start up or grow your business

Author: Vaughan Evans
Publisher: Harlow : Financial Times Prentice Hall, 2011.
Series: Financial Times guides
Edition/Format:   Print book : EnglishView all editions and formats

This title cover all the angles of creating a business plan. From essential preparation, through resources management and on to financial forecasts it provides a complete guide.


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Document Type: Book
All Authors / Contributors: Vaughan Evans
ISBN: 9780273757986 0273757989
OCLC Number: 751739075
Description: 1 volume : illustrations ; 22 cm.
Contents: Introduction Part 1 Preparing your plan 1 Essential preparationResultNeedPreparation Part 2 Writing your plan2 The businessBackgroundBusiness mix by segmentSegmentation in a start-up 3 Market demandMarket sizeMarket growthMarket demand for a start-upMarket demand risks and opportunities 4 CompetitionYour competitorsCompetitive intensityCompetition in a start-upIndustry competition risks and opportunities 5 StrategyCompetitive positionStrategyStrategy in a start-upStrategic risks and opportunities 6 ResourcesManagementMarketingOperations and capital expenditureResource risks and opportunities 7 Financials and forecastsHistoric financialsMarket-driven sales forecastsCompetition-driven margin forecastsFunding the planFull financial forecastsForecasts in a start-upFinancial risks and opportunities 8 Risk, opportunity and sensitivityMeet the Suns and Clouds chartWhat the Suns and Clouds tell youSensitivity testing 9 ConclusionConclusion Executive summaryInvestment highlights Part 3 Reviewing your plan 10 Monitoring and evaluatingMonitoring your planEvaluating your planBeware these characters! Postscript: 12 hot potatoes Appendices Appendix A: Deriving competitive positionAppendix B: Structured interviewing of customers Index
Series Title: Financial Times guides
Responsibility: by Vaughan Evans.


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'This guide cuts to the heart of what needs to go into a business plan  in any number of different scenarios. It is admirably clear and cleverly illustrated by real-life examples.'James Read more...

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