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Writing advertising copy : how to write winning copy that boosts response rates and gets results

Author: Pamela Brooks; David Ryder; Matrix Audio (Firm)
Publisher: [Place of publication not identified] : Matrix Audio, 2008.
Series: Easy step by step guide.
Edition/Format:   eAudiobook : EnglishView all editions and formats
Summary:
Copywriting is easy isn't it? Just put a few words together and stick it in the newspaper or send out a letter and wait for the orders to flood in. Well if you want to throw money away then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at: how to write copy for advertisements; brochures; flyers;  Read more...
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Genre/Form: Downloadable audio books
Audiobooks
Material Type: Audio book, etc., Sound recording, Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: Pamela Brooks; David Ryder; Matrix Audio (Firm)
ISBN: 9781848390461 1848390467
OCLC Number: 225111943
Notes: Unabridged.
Audio file.
Title from image on Web page (viewed Apr. 17, 2008).
Previously released on compact disc, 2008.
Performer(s): Read by David Ryder.
Description: 1 online resource (1 sound file).
Series Title: Easy step by step guide.
Responsibility: Pamela Brooks.

Abstract:

Copywriting is easy isn't it? Just put a few words together and stick it in the newspaper or send out a letter and wait for the orders to flood in. Well if you want to throw money away then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at: how to write copy for advertisements; brochures; flyers; direct mail.

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