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Writing and research for graphic designers : a designer's manual to strategic communication and presentation

Author: Steven Heller
Publisher: Beverly, MA : Rockport Publishers, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
(DLC) 2012014787
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Steven Heller
ISBN: 1610586492 9781610586498
OCLC Number: 841909800
Description: 1 online resource (176 pages) : illustrations (chiefly color)
Contents: ""Cover""; ""Title""; ""CONTENTS""; ""PREFACE: Designers, Meet the Word""; ""FOREWORD: Designers, Make Your Mark""; ""INTRODUCTION: Why I Write""; ""1 READING, WRITING & RESEARCH""; ""PART ONE: READING: The Key to Good Research and Wrting""; ""WHAT TO READ""; ""HOW TO READ""; ""TAKING NOTES ""; ""PART TWO: WRITING: Thoughts on Paper or Screen""; ""YOUR VOICE""; ""GETTING IDEAS""; ""STRATEGIC WRITING""; ""TARGETING AN AUDIENCE""; ""SELF-EDITING""; ""THE EDITOR�S ROLE""; ""AVOIDING CLICH�S""; ""THE MUSIC OF WORDS""; ""TELLING STORIES""; ""PITCHING A STORY"" ""PART THREE: RESEARCH: BUILDING THE NARRATIVE FOUNDATION""""DATABASE RESEARCH""; ""LIBRARY AND MUSEUM RESEARCH""; ""PRIMARY RESOURCES""; ""SECONDARY RESOURCES""; ""NO GOOGLE!""; ""2 SURVEYING THE DISCIPLINES""; ""1. LONG FORM/SHORT FORM""; ""Akiko Busch Talks about Being a Design User""; ""2. JOURNALISM""; ""Design Journalism for the Mass Market""; ""Alice Twemlow Talks about Covering Design Culture""; ""3. BUSINESS""; ""Orn�ry Usage""; ""Ralph Caplan Talks about Writing Skill""; ""4. ACADEMIC""; ""Excerpts from “Alphabet and Image�"" ""Kerry William Purcell Talks about Writing History""""Linda King Talks about Scholarly Writing""; ""5. CRITICISM""; ""The Death of the Critic""; ""Rick Poynor Talks about Writing Criticism""; ""Andrea Lange Talks about Writing Criticism""; ""6. PUBLIC RELATIONS""; ""Michael Grant Talks about Effective Publicity""; ""7. BLOG""; ""School Days""; ""“Thank You, � or Why Socrates Was Wrong""; ""Art Nouveau Feeder Fetishist""; ""Sean Adams Talks about Blogging""; ""Alissa Walker Talks about Her Favorite Form of Writing""; ""3 THE EDITORIAL ROLE"" ""HOW TO EDIT AND BE EDITED: The Editor Is a Writer�s Best Friend""""Sue Apfelbaum Talks about What an Editor Does""; ""Aaron Kenedi Talks about Editing a Design Magazine""; ""Aaron Kenedi�s Favorite Print Spreads""; ""Excerpts from Monumental: The Reimagined World of Kevin O�Callaghan""; ""Deborah Hussey Talks about Writing for Books""; ""End of the Glue-Pot Era: An Editing Process in Three Versions""; ""4 LEARNING FROM EXPERIENCES""; ""WRITERS DISCUSS THEIR WRITING: Designers as Authors / Authors on Design""; ""On Failure""; ""Allan Chochinov Talks about the Writer�s Attitude"" ""To Write about Design Is to Care about Other People""""David Barringer Talks about Respect for the Reader""; ""The Language of Design Imperialism""; ""Maria Popova Talks about Buzzword-Encrusted Language""; ""Fanzines by Teal Triggs""; ""Adrian Shaughnessy Talks about Being Personal""; ""Thomas Lenthal: The Deejay of Visual References""; ""Veronique Vienne Talks about Her Handicaps""; ""My Annotated Interview with Mike Salisbury""; ""Michael Dooley on Discovery and Skepticism""; ""5 WRITING WITH IMAGES""; ""THE LANGUAGE OF TEXT AND PICTURES: The Multimedia Designer/Author""; ""The Nose""
Responsibility: Steven Heller.

Abstract:

"For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:- Designers to Designers- Designers to Clients- Designers to the Design-literate- Designers to the Design-agnosticBeing able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher"--

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