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Writing and research for graphic designers : a designer's manual to strategic communication and presentation

Author: Steven Heller
Publisher: Beverly, MA : Rockport Publishers, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
(DLC) 2012014787
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Steven Heller
ISBN: 1610586492 9781610586498
OCLC Number: 841909800
Description: 1 online resource (176 pages) : illustrations (chiefly color)
Responsibility: Steven Heller.

Abstract:

"For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:- Designers to Designers- Designers to Clients- Designers to the Design-literate- Designers to the Design-agnosticBeing able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher"--

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