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Writing and research for graphic designers : a designer's manual to strategic communication and presentation

Author: Steven Heller
Publisher: Beverly : Rockport Publishers, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete,  Read more...
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Document Type: Book
All Authors / Contributors: Steven Heller
ISBN: 9781592538041 1592538045
OCLC Number: 870698012
Description: 176 pages : illustrations (principalement en couleur) ; 26 cm
Other Titles: Designer's manual to strategic communication and presentation
Responsibility: Steven Heller.

Abstract:

"For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:- Designers to Designers- Designers to Clients- Designers to the Design-literate- Designers to the Design-agnosticBeing able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher"--

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