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Writing and research for graphic designers : a designer's manual to strategic communication and presentation

Author: Steven Heller
Publisher: St. Paul, Minn. : Motorbooks, 2012.
Edition/Format:   Print book : English
Database:WorldCat
Summary:
"You are routinely asked to write about the designs you create. Today, writing and resrach skills - from basic professional practice to more advanced forms - are more necessary than ever before. Yet writing about design must be accessible to everyone, from those with an interest in design to those who can be persuaded to do so. Research is one way to support and fuel youe writing. So thsi book provides insights by  Read more...
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Document Type: Book
All Authors / Contributors: Steven Heller
ISBN: 9781592538041 1592538045
OCLC Number: 973608994
Description: 175 p. : ol. ill. ; 27 cm.
Contents: Preface: Designers, meet the word --
Foreword: Designers, make your mark --
Introduction: Why I write --
. Reading, writing & research (What to read ; How to read ; Taking notes ; Your voice ; Getting ideas ; Strategic writing ; Targeting an audience ; Self-editing ; The editor's role ; Avoiding clichés ; The music of words ; Telling stories ; Pitching a story ; Database research ; Library and museum research ; Primary resources ; Secondary resources ; No Google!) --
2. Surveying the disciplines (Long form / short form ; Journalism ; Business ; Academic ; Criticism ; Public relations ; Blog) --
3. How to edit and be edited: The editor is a writer's best friend --
4. Writers discuss their writing: Designers as authors / authors as designers --
5. The language of text and pictures: The multimedia desiner / author --
Epilogue: Is anybody reading?
Responsibility: Steven Heller.

Abstract:

"You are routinely asked to write about the designs you create. Today, writing and resrach skills - from basic professional practice to more advanced forms - are more necessary than ever before. Yet writing about design must be accessible to everyone, from those with an interest in design to those who can be persuaded to do so. Research is one way to support and fuel youe writing. So thsi book provides insights by and case-studies from an array of design writers, journalists, and public relations experts on the craft of research and the art of writing."--Back cover.

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