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Writing for the Web : a practical guide

Author: Cynthia L Jeney
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2006?]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces students to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Cynthia L Jeney
ISBN: 0131192361 9780131192362
OCLC Number: 64625035
Description: xvi, 203 pages : illustrations, map ; 24 cm
Contents: 1. Introduction to writing for the Web --
2. Planning and identity --
3. Developing content --
4. Common page types --
5. Style for Web writing --
6. Important styles for commercial Web sites --
7. Important styles for informative Web sites --
8. Entertainment Web sites.
Responsibility: Cynthia L. Jeney.
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Abstract:

Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces students to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage students to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. --Publisher description.

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