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Writing music for commercials : television, radio, and new media

Author: Michael Zager
Publisher: Lanham, Maryland : Rowman & Littlefield, [2015]
Edition/Format:   eBook : Document : English : Third editionView all editions and formats
Database:WorldCat
Summary:
In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Zager, Michael.
Writing music for commercials.
(DLC) 2014037263
(OCoLC)774500510
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael Zager
ISBN: 9780810884113 0810884119
OCLC Number: 904249389
Notes: Includes index.
Description: 1 online resource.
Contents: Advertising agency and process structure --
Composing for television and radio commercials versus composing for films --
Musical skills (approaching composition for commercials) --
Analyzing commercials (from a musical viewpoint) --
Underscoring (compositional techniques) --
Arranging and orchestration concepts (including sound effects and sound design) --
Jingle writing --
Composing music for radio commercials --
Corporate videos and infomercials (long-form commercials) --
Theatrical trailer music (motion picture trailer music) --
Video game music --
Internet commercials, website music, and web series (webisodes) --
Sound design and foley effects --
The business of commercials.
Responsibility: Michael Zager.

Abstract:

In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for  Read more...

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