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Writing online : a guide to effective digital communication at work

Author: Erika Darics
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Series: Corporate communication collection
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company--yet we rarely pay enough attention to it. Typing on the screen can become particularly  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Erika Darics
ISBN: 9781606497814 1606497812
OCLC Number: 930531049
Description: 1 online resource (x, 124 pages) : illustrations.
Contents: 1. Digital writing, what's the big deal? --
2. Professional communication online --
3. How (not) to use keystrokes --
4. Arenas of digital writing --
5. Writing e-mail messages --
6. Chat and instant messaging --
7. Corporate communication in the digital age --
8. From theory to practice --
Notes --
Bibliography --
Index.
Series Title: Corporate communication collection
Responsibility: Erika Darics.
More information:

Abstract:

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company--yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audiovisual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses the arenas of online writing: virtual teamwork, instant messaging, e-mails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice the previously unnoticed small details, question the previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.

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