详细书目
| 材料类型: | 互联网资源 |
|---|---|
| 文件类型: | 书, 互联网资源 |
| 所有的著者/提供者: |
Michael A Stelzner |
| ISBN: | 9780977716937 0977716937 |
| OCLC号码: | 72161577 |
| 描述: | xii, 199 p. : ill. ; 24 cm. |
| 内容: | A primer on white papers -- The first step : the needs assessment -- White paper outlines -- Interviewing -- Researching -- Writing the first page -- The compelling title -- Writing the core -- Writing tips and strategies -- Formatting the white paper -- Marketing with white papers. |
| 责任: | Michael A. Stelzner. |
| 更多信息: |
摘要:
Writing White Papers provides more than 200 pages of how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics. --from publisher description
标签
添加标签 目的是为 "Writing white papers : how to capture readers and keep them engaged".
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