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Writing white papers : how to capture readers and keep them engaged

Author: Michael A Stelzner
Publisher: Poway, Calif. : WhitePaperSource Pub., 2007.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Writing White Papers provides more than 200 pages of how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics. --from publisher description.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael A Stelzner
ISBN: 9780977716937 0977716937
OCLC Number: 72161577
Description: xii, 199 pages : illustrations ; 24 cm
Contents: A primer on white papers --
The first step : the needs assessment --
White paper outlines --
Interviewing --
Researching --
Writing the first page --
The compelling title --
Writing the core --
Writing tips and strategies --
Formatting the white paper --
Marketing with white papers.
Responsibility: Michael A. Stelzner.
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Abstract:

Writing White Papers provides more than 200 pages of how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics. --from publisher description.

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