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Writing without bullshit : boost your career by saying what you mean

Author: Josh Bernoff
Publisher: New York, NY : Harper Business, An Imprint of HarperCollinsPublishers, [2016] ©2016
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
"Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance. In this practical and witty book, you'll learn to front-load your writing with pithy titles, subject lines,  Read more...
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Josh Bernoff
ISBN: 9780062477156 0062477153
OCLC Number: 934884251
Description: xii, 284 pages : illustrations ; 22 cm
Contents: Part one. Change your perspective: Transcend bullshit ; Seize your opportunity --
part two. Change what you write: Move beyond fear ; Write short ; Front-load your writing ; Purge passive voice ; Replace jargon ; Eliminate weasel words ; Be direct ; Use numbers wisely ; Reveal structure --
part three. Change how you write: Be paranoid early ; Think early ; Think first ; Plan purposefully ; Unleash creativity ; Find flow ; Collaborate without tears ; Embrace edits ; Edit effectively --
part four. Change what you produce: Understand containers ; Email thoughtfully ; Master social media ; Promote intelligently ; Craft actionable reports ; Change the bullshit culture.
Responsibility: Josh Bernoff.

Abstract:

Unless you change how you write, your emails, reports, and Web copy don't stand a chance.In this practical and witty book, you'll learn to front-load your writing with pithy titles, subject lines,  Read more...

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