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Author: Roger Ailes; Jon Kraushar
Publisher: New York, N.Y. : Doubleday, 1989.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Roger Ailes; Jon Kraushar
ISBN: 0385265425 9780385265423
OCLC Number: 19554208
Notes: Reprint. Originally published: ©1988.
Description: xvi, 223 pages ; 21 cm
Contents: The first seven seconds --
Television changed the rules --
You are the message --
Instincts and rules --
Poor reception --
The four essentials of a great communicator --
The magic bullet --
The double-edged sword --
Beyond charisma: control of the atmosphere --
An ounce of energy is worth a pound of technique --
Lighten up, you're wearing everybody out --
Okay, Ailes, fix me: the Ailes method/course --
Even heroes get scared --
"Making it" in grandma's eyes --
Media tactics: scoring on defense.
Responsibility: Roger Ailes with Jon Kraushar.
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