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Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer
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Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer

Author: Joe Teixeira
Publisher: Indianapolis, IN : Wiley Pub., ©2010.
Edition/Format:   Book : EnglishView all editions and formats
Summary:
Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.
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Genre/Form: Statistics
Document Type: Book
All Authors / Contributors: Joe Teixeira
ISBN: 9780470641644 0470641649
OCLC Number: 567008125
Notes: Includes index.
Description: xxii, 434 p. : ill. ; 24 cm.
Contents: Introduction. Part I Getting Started. Chapter 1 What's Your Game Plan for Success? Part II Google AdWords. Chapter 2 Welcome to Google AdWords! Chapter 3 Cost-per-Click Advertising. Chapter 4 Advanced Opportunities within Google AdWords. Chapter 5 AdWords Tools of the Trade. Chapter 6 Google AdWords: Analysis and Insights. Part III Google Analytics. Chapter 7 Welcome to Google Analytics! Chapter 8 The Web Analytics Industry. Chapter 9 Sophisticated Google Analytics Features. Chapter 10 The Technical Side of Google Analytics. Part IV Google Website Optimizer. Chapter 11 Welcome to Google Website Optimizer. Chapter 12 Testing Online and Basic Statistics. Chapter 13 The Technical Side of Google Website Optimizer and Experiment Ideas. Part V Executing Your Game Plan by Using Google Programs Together. Chapter 14 Google AdWords and Google Analytics. Chapter 15 Google AdWords and Google Website Optimizer. Chapter 16 Google Analytics and Google Website Optimizer. Part VI Wrapping It All Up. Chapter 17 Other Programs to Add to Your Game Plan. Chapter 18 Bringing It All Together. Appendix A A Life after Your Google Game Plan.
Responsibility: Joe Teixeira.

Abstract:

Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools  Read more...

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'10/10 , I have rarely gained so much benefit from a technical book...fantastic.' (Bcs.org. March 2011).

 
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