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Your money and your brain : how the new science of neuroeconomics can help make you rich

Author: Jason Zweig
Publisher: New York : Simon & Schuster, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
A senior "Money" magazine writer draws on up-to-date findings to reveal how money can have the same effect on the mind as sex and drugs, explaining how to use the emerging science of neuroeconomics to make profitable investment choices while avoiding key mistakes.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jason Zweig
ISBN: 9780743276689 074327668X 0743276698 9780743276696
OCLC Number: 76940051
Description: 340 pages, [8] pages of plates : color illustrations ; 25 cm
Contents: Neuroeconomics --
"Thinking" vs. "feeling" --
Greed --
Prediction --
Confidence --
Risk --
Fear --
Surprise --
Regret --
Happiness.
Responsibility: Jason Zweig.
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Abstract:

Drawing on the latest scientific research in the field of neuroeconomics, this entertaining book shows how the brain influences financial decisions and can make one rich. Includes 20 illustrations.  Read more...

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"Jason Zweig knows your financial demons, where they live, why they're making you poor, and how you can beat them. You owe it to yourself, your future, and your heirs to read Your Money and Your Read more...

 
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