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Your small business adventure : finding your niche and growing a successful business

Author: James W Halloran
Publisher: Chicago : Huron Street Press, 2014.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
A concise, practical guide to entrepreneurship written by a business expert with several decades of success to share.
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Document Type: Book
All Authors / Contributors: James W Halloran
ISBN: 9781937589448 1937589447
OCLC Number: 840465150
Description: xi, 219 pages ; 23 cm
Contents: Who are you? --
Values, attitudes, needs, and expectations --
The challenges and prerequisites --
Finding your selling comfort zone --
Narrowing your choices --
Pitfall #1: undercapitalization --
Pitfall #2: missing the target market --
Pitfall #3: locating on the wrong side of the street --
Pitfall #4: inflexible management --
Pitfall # 5: trying to compete with the big boys on price --
The right start --
Think marketing --
Teamwork works --
Keeping it under control --
Your future.
Responsibility: James W. Halloran.

Abstract:

A concise, practical guide to entrepreneurship written by a business expert with several decades of success to share.

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