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Yours for the Asking : an Indispensable Guide to Fundraising and Management.

Author: Reynold Levy
Publisher: Hoboken : John Wiley & Sons, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Praise for Yours for the Asking: An Indispensable Guide to Fundraising and Management. "Reynold Levy is a master at persuading people to give moneylots of moneyto worthy causes. Now he shares his wisdom with us alland at a bargain price!". Tom Brokaw. "Ren Levy is the master of his trade. He can squeeze big dollars out of a stone and he tells here just how to do it. Anyone raising money for a good cause must read  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Reynold Levy
ISBN: 9780470593684 0470593687 9780470593691 0470593695 9780470406489 0470406488 1281767107 9781281767103 9780470440780 0470440783 9780470406748 0470406747
OCLC Number: 609848207
Description: 1 online resource (252 pages)
Contents: Yours for the Asking: An Indispensable Guide to Fundraising and Management; CONTENTS; ALSO BY REYNOLD LEVY; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; INTRODUCTION; Chapter 1: FUNDRAISING: A CALL TO ALMS, A CALL TO ACTION; Chapter 2: SOLICITING INDIVIDUAL PROSPECTS; Chapter 3: ASKING, FACE TO FACE; Chapter 4: THE INSTITUTIONAL DONOR: CORPORATIONS AND FOUNDATIONS; Chapter 5: TECHNIQUE: SPECIAL EVENTS AND DIRECT MAIL; Chapter 6: TOUGH QUESTIONS: CANDID ANSWERS; Chapter 7: A PASSPORT TO SUCCESSFUL FUNDRAISING: LESSONS OF A LIFETIME; Chapter 8: HUMOR AND FUNDRAISING. Chapter 9: FUNDRAISING: DIMENSIONS OF THE FUTUREChapter 10: QUOTATIONS THAT MATTER; EPILOGUE THE GREAT RECESSION: A FAREWELL TO ALMS?; BIBLIOGRAPHY; Appendix I: FUNDRAISING ON STEROIDS: LINCOLN CENTER; Appendix II: NONPROFIT BOARD OF DIRECTORS SIZE: A NATIONAL SAMPLER AND LINCOLN CENTER; Appendix III; Appendix IV: THREE DIRECT MAIL HOME RUNS FROM THE INTERNATIONAL RESCUE COMMITTEE; NOTES; INDEX.

Abstract:

Yours For the Asking is a how-to guide for anyone with an instinct to raise funds who has fears, qualms, or hesitancies to do so. It explains in easy to understand language how to reach wealthy  Read more...

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"Put simply, fundraising is nothing more than salesmanship. It's persuasiveness at work. It's a performing art." ( Directors & Boards , Third Quarter 2009) "Reynold Levy offers a straightforward, Read more...

 
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