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Youthnation : building remarkable brands in a youth-driven culture

Author: Matt Britton
Publisher: Hoboken, New Jersey : John Wiley & Sons, [2015] ©2015
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Youth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Matt Britton
ISBN: 9781118981146 1118981146 9781118982532 1118982533
OCLC Number: 889163825
Description: xxv, 292 pages : illustrations ; 24 cm
Contents: ch. 1 From Status Symbol to Status Update --
ch. 2 From Things to Thrills --
ch. 3 The Rise of Electronic Dance Music --
ch. 4 Access over Ownership --
ch. 5 The Communal Table --
ch. 6 The Peer-to-Peer Economy --
ch. 7 The Power of the Crowd --
ch. 8 Free Agency --
ch. 9 Lifehacking --
ch. 10 The Field Guide to Lifehackers --
Let's Pivot to Brand Building --
ch. 11 TV, the NFL, and the End of Demographics --
ch. 12 Going Viral: Decoded --
ch. 13 Big Data 101 --
ch. 14 People Are Brands --
ch. 15 Brands Are People --
ch. 16 A Story Worth Sharing.
Other Titles: Youth nation
Responsibility: Matt Britton.
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Abstract:

Youth is no longer an age it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy.  Read more...

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"Throughout the chapters, excellent, to-the-point vignettes and candid interviews vividly illustrate the ways in which today s diverse organizations creatively embrace the integration of technology Read more...

 
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