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YouTube and video marketing : an hour a day

Author: Greg Jarboe
Publisher: Indianapolis, Ind. : Wiley Pub., ©2009.
Series: Serious skills.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This guide focuses on practical, how-to advice for understanding video marketing tactics, developing a strategy, implementing the campaign and then measuring the results. It also covers keyword strategies and video optimisation, distribution and promotion strategies to other sites and blogs.
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Genre/Form: Internet videos
Document Type: Book
All Authors / Contributors: Greg Jarboe
ISBN: 9780470459690 0470459697
OCLC Number: 303075275
Notes: Includes index.
Description: xxx, 474 pages : illustrations ; 24 cm.
Contents: A short history of youtube --
The online video market --
Month 1: map out your video marketing strategy --
Month 2: optimize your video --
Month 3: create viral video content --
Month 4: create a channel --
Month 5: engage the youtube community --
Month 6: Learn video production --
Month 7: Become a youtube partner and video advertiser --
Month 8: trust but verify youtube insight --
Measure outcomes vs. outputs --
Mysteries of online video revealed.
Series Title: Serious skills.
Responsibility: Greg Jarboe.

Abstract:

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical  Read more...

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