skip to content
YouTube and Video Marketing : an Hour a Day. Preview this item
ClosePreview this item
Checking...

YouTube and Video Marketing : an Hour a Day.

Author: Greg Jarboe; Suzie Reider
Publisher: Hoboken : John Wiley & Sons, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy. Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Greg Jarboe; Suzie Reider
ISBN: 9780470559437 0470559438
OCLC Number: 536084863
Description: 1 online resource (507 pages)
Contents: YouTube and Video Marketing: An Hour a Day; About the Author; Contents; Foreword; Introduction; Chapter 1: A Short History of YouTube; Chapter 2: The Online Video Market; Chapter 3: Month 1: Map Out Your Video Marketing Strategy; Chapter 4: Month 2: Optimize Your Video; Chapter 5: Month 3: Create Viral Video Content; Chapter 6: Month 4: Create a Channel; Chapter 7: Month 5: Engage the YouTube Community; Chapter 8: Month 6: Learn Video Production; Chapter 9: Month 7: Become a YouTube Partner and Video Advertiser; Chapter 10: Month 8: Trust but Verify YouTube Insight. Chapter 11: Measure Outcomes vs. OutputsChapter 12: Mysteries of Online Video Revealed; Glossary; Index.

Abstract:

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy. Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution a.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/536084863> # YouTube and Video Marketing : an Hour a Day.
    a schema:MediaObject, schema:CreativeWork, schema:Book ;
   library:oclcnum "536084863" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/836238636#Place/hoboken> ; # Hoboken
   schema:about <http://id.worldcat.org/fast/1173279> ; # Webcasting
   schema:about <http://experiment.worldcat.org/entity/work/data/836238636#CreativeWork/youtube_electronic_resource> ; # YouTube (Electronic resource)
   schema:about <http://experiment.worldcat.org/entity/work/data/836238636#Topic/business_&_economics_marketing_direct> ; # BUSINESS & ECONOMICS--Marketing--Direct
   schema:about <http://experiment.worldcat.org/entity/work/data/836238636#Topic/business_&_economics_e_commerce_internet_marketing> ; # BUSINESS & ECONOMICS--E-Commerce--Internet Marketing
   schema:about <http://id.worldcat.org/fast/977220> ; # Internet advertising
   schema:about <http://id.worldcat.org/fast/1742417> ; # Internet videos
   schema:about <http://id.worldcat.org/fast/977272> ; # Internet marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/836238636#Topic/business_&_economics_marketing_telemarketing> ; # BUSINESS & ECONOMICS--Marketing--Telemarketing
   schema:about <http://experiment.worldcat.org/entity/work/data/836238636#Topic/business_&_economics_marketing_multilevel> ; # BUSINESS & ECONOMICS--Marketing--Multilevel
   schema:about <http://experiment.worldcat.org/entity/work/data/836238636#Topic/business_&_economics_mail_order> ; # BUSINESS & ECONOMICS--Mail Order
   schema:about <http://dewey.info/class/658.872/> ;
   schema:about <http://id.worldcat.org/fast/1796568> ; # YouTube (Electronic resource)
   schema:bookFormat schema:EBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/836238636#Person/reider_suzie> ; # Suzie Reider
   schema:creator <http://viaf.org/viaf/95667585> ; # Greg Jarboe
   schema:datePublished "2009" ;
   schema:description "YouTube and Video Marketing: An Hour a Day; About the Author; Contents; Foreword; Introduction; Chapter 1: A Short History of YouTube; Chapter 2: The Online Video Market; Chapter 3: Month 1: Map Out Your Video Marketing Strategy; Chapter 4: Month 2: Optimize Your Video; Chapter 5: Month 3: Create Viral Video Content; Chapter 6: Month 4: Create a Channel; Chapter 7: Month 5: Engage the YouTube Community; Chapter 8: Month 6: Learn Video Production; Chapter 9: Month 7: Become a YouTube Partner and Video Advertiser; Chapter 10: Month 8: Trust but Verify YouTube Insight."@en ;
   schema:description "A complete, task-based guide to developing, implementing, and tracking a video marketing strategy. Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution a."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/836238636> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://worldcat.org/entity/work/data/836238636#CreativeWork/> ;
   schema:name "YouTube and Video Marketing : an Hour a Day."@en ;
   schema:productID "536084863" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/536084863#PublicationEvent/hoboken_john_wiley_&_sons_2009> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/836238636#Agent/john_wiley_&_sons> ; # John Wiley & Sons
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=513928> ;
   schema:url <http://www.123library.org/book_details/?id=6357> ;
   schema:url <http://www.myilibrary.com?id=236960&ref=toc> ;
   schema:url <http://www.myilibrary.com?id=236960> ;
   schema:workExample <http://worldcat.org/isbn/9780470559437> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/536084863> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/836238636#Agent/john_wiley_&_sons> # John Wiley & Sons
    a bgn:Agent ;
   schema:name "John Wiley & Sons" ;
    .

<http://experiment.worldcat.org/entity/work/data/836238636#CreativeWork/youtube_electronic_resource> # YouTube (Electronic resource)
    a schema:CreativeWork ;
   schema:name "YouTube (Electronic resource)" ;
    .

<http://experiment.worldcat.org/entity/work/data/836238636#Person/reider_suzie> # Suzie Reider
    a schema:Person ;
   schema:familyName "Reider" ;
   schema:givenName "Suzie" ;
   schema:name "Suzie Reider" ;
    .

<http://experiment.worldcat.org/entity/work/data/836238636#Topic/business_&_economics_e_commerce_internet_marketing> # BUSINESS & ECONOMICS--E-Commerce--Internet Marketing
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--E-Commerce--Internet Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836238636#Topic/business_&_economics_mail_order> # BUSINESS & ECONOMICS--Mail Order
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Mail Order"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836238636#Topic/business_&_economics_marketing_direct> # BUSINESS & ECONOMICS--Marketing--Direct
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Marketing--Direct"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836238636#Topic/business_&_economics_marketing_multilevel> # BUSINESS & ECONOMICS--Marketing--Multilevel
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Marketing--Multilevel"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836238636#Topic/business_&_economics_marketing_telemarketing> # BUSINESS & ECONOMICS--Marketing--Telemarketing
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Marketing--Telemarketing"@en ;
    .

<http://id.worldcat.org/fast/1173279> # Webcasting
    a schema:Intangible ;
   schema:name "Webcasting"@en ;
    .

<http://id.worldcat.org/fast/1742417> # Internet videos
    a schema:Intangible ;
   schema:name "Internet videos"@en ;
    .

<http://id.worldcat.org/fast/1796568> # YouTube (Electronic resource)
    a schema:CreativeWork ;
   schema:name "YouTube (Electronic resource)" ;
    .

<http://id.worldcat.org/fast/977220> # Internet advertising
    a schema:Intangible ;
   schema:name "Internet advertising"@en ;
    .

<http://id.worldcat.org/fast/977272> # Internet marketing
    a schema:Intangible ;
   schema:name "Internet marketing"@en ;
    .

<http://viaf.org/viaf/95667585> # Greg Jarboe
    a schema:Person ;
   schema:familyName "Jarboe" ;
   schema:givenName "Greg" ;
   schema:name "Greg Jarboe" ;
    .

<http://worldcat.org/entity/work/data/836238636#CreativeWork/>
    a schema:CreativeWork ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/536084863> ; # YouTube and Video Marketing : an Hour a Day.
    .

<http://worldcat.org/isbn/9780470559437>
    a schema:ProductModel ;
   schema:isbn "0470559438" ;
   schema:isbn "9780470559437" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.