skip to content
Zero : Hans Schleger, a life of design Preview this item
ClosePreview this item
Checking...

Zero : Hans Schleger, a life of design

Author: Pat Schleger; Hans Schleger
Publisher: New York, NY : Princeton Architectural Press, ©2001.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"Hans Schleger was a key figure in the history of graphic design, a pioneer of the concept of corporate identity whose work has been hugely influential for subsequent generations of designers and art directors." "Signing his works Zero in deference to the reductionist principles of the Bauhaus, Schleger came to New York in 1924 and was one of a handful of European emigre artists and designers who brought the  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: History
Additional Physical Format: Online version:
Zero.
New York, NY : Princeton Architectural Press, ©2001
(OCoLC)753439260
Named Person: Hans Schleger; Hans Schleger; Hans Schleger
Document Type: Book
All Authors / Contributors: Pat Schleger; Hans Schleger
ISBN: 1568982739 9781568982731
OCLC Number: 46948102
Description: 271 pages : illustrations (some color) ; 25 cm
Contents: Foreword / Paul Rand --
Hans Schleger - the art of desire / Fiona MacCarthy --
Biography of Hans Schleger / Pat Schleger --
Saul Bass remembers Sotheby's auctions with Hans / Saul Bass --
Chronology --
Section 1: Posters --
Section 2: Symbols --
The function and limitations of the trade mark / Hans Schleger --
An introduction to ZERO - the adman / David Bernstein --
Section 3: Advertising --
Chats about New York / Hans Schleger --
Section 4: Corporate identity and packaging --
Education - a time for discovery / Hans Schleger --
Notes, opinions and prejudices / Hans Schleger --
Section 5: One-offs --
Hans Schleger as I remember him / Ken Garland.
Responsibility: edited by Pat Schleger ; foreword by Paul Rand.

Abstract:

"Hans Schleger was a key figure in the history of graphic design, a pioneer of the concept of corporate identity whose work has been hugely influential for subsequent generations of designers and art directors." "Signing his works Zero in deference to the reductionist principles of the Bauhaus, Schleger came to New York in 1924 and was one of a handful of European emigre artists and designers who brought the "modernist" approach to American advertising. Returning to Berlin in 1929, he worked for the English advertising agency Crawfords as art director, emigrating to England after Hitler came to power. His work for a range of British clients demonstrates his skill at combining photography, illustration, and type in humorous, sometimes surreal, and always ingenious ways." "With a foreword by American design legend Paul Rand, Zero: Hans Schleger - A Life of Design is the first comprehensive survey of Hans Schleger's work. It includes drawing, painting, and photography as well as the graphic design work for which he was best known: posters, symbols, advertising and corporate design, and packaging."--Jacket.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/46948102> # Zero : Hans Schleger, a life of design
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "46948102" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/836983541#Place/new_york_ny> ; # New York, NY
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/836983541#Person/schleger_hans_1898_1976> ; # Hans Schleger
   schema:about <http://experiment.worldcat.org/entity/work/data/836983541#Event/1900_1999> ; # 1900-1999
   schema:about <http://experiment.worldcat.org/entity/work/data/836983541#Topic/commercial_art_england_history_20th_century> ; # Commercial art--England--History--20th century
   schema:about <http://viaf.org/viaf/72306250> ; # Hans Schleger
   schema:about <http://experiment.worldcat.org/entity/work/data/836983541#Topic/huisstijl> ; # Huisstijl
   schema:about <http://id.worldcat.org/fast/946595> ; # Graphic arts
   schema:about <http://experiment.worldcat.org/entity/work/data/836983541#Topic/art_publicitaire_angleterre_histoire_20e_siecle> ; # Art publicitaire--Angleterre--Histoire--20e siècle
   schema:about <http://id.worldcat.org/fast/1219920> ; # England.
   schema:about <http://experiment.worldcat.org/entity/work/data/836983541#Topic/arts_graphiques_angleterre_histoire_20e_siecle> ; # Arts graphiques--Angleterre--Histoire--20e siècle
   schema:about <http://experiment.worldcat.org/entity/work/data/836983541#Topic/grafische_vormgeving> ; # Grafische vormgeving
   schema:about <http://experiment.worldcat.org/entity/work/data/836983541#Topic/graphic_arts_england_history_20th_century> ; # Graphic arts--England--History--20th century
   schema:about <http://dewey.info/class/741.6092/e21/> ;
   schema:about <http://id.loc.gov/authorities/classification/NC999> ;
   schema:about <http://id.worldcat.org/fast/869331> ; # Commercial art
   schema:bookEdition "1st ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/72306250> ; # Hans Schleger
   schema:contributor <http://viaf.org/viaf/14995221> ; # Pat Schleger
   schema:copyrightYear "2001" ;
   schema:datePublished "2001" ;
   schema:description "Foreword / Paul Rand -- Hans Schleger - the art of desire / Fiona MacCarthy -- Biography of Hans Schleger / Pat Schleger -- Saul Bass remembers Sotheby's auctions with Hans / Saul Bass -- Chronology -- Section 1: Posters -- Section 2: Symbols -- The function and limitations of the trade mark / Hans Schleger -- An introduction to ZERO - the adman / David Bernstein -- Section 3: Advertising -- Chats about New York / Hans Schleger -- Section 4: Corporate identity and packaging -- Education - a time for discovery / Hans Schleger -- Notes, opinions and prejudices / Hans Schleger -- Section 5: One-offs -- Hans Schleger as I remember him / Ken Garland."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/836983541> ;
   schema:genre "History"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/753439260> ;
   schema:name "Zero : Hans Schleger, a life of design"@en ;
   schema:productID "46948102" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/46948102#PublicationEvent/new_york_ny_princeton_architectural_press_2001> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/836983541#Agent/princeton_architectural_press> ; # Princeton Architectural Press
   schema:reviews <http://www.worldcat.org/title/-/oclc/46948102#Review/-241416034> ;
   schema:workExample <http://worldcat.org/isbn/9781568982731> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/46948102> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/836983541#Agent/princeton_architectural_press> # Princeton Architectural Press
    a bgn:Agent ;
   schema:name "Princeton Architectural Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/836983541#Person/schleger_hans_1898_1976> # Hans Schleger
    a schema:Person ;
   schema:birthDate "1898" ;
   schema:deathDate "1976" ;
   schema:familyName "Schleger" ;
   schema:givenName "Hans" ;
   schema:name "Hans Schleger" ;
    .

<http://experiment.worldcat.org/entity/work/data/836983541#Topic/art_publicitaire_angleterre_histoire_20e_siecle> # Art publicitaire--Angleterre--Histoire--20e siècle
    a schema:Intangible ;
   schema:name "Art publicitaire--Angleterre--Histoire--20e siècle"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/836983541#Topic/arts_graphiques_angleterre_histoire_20e_siecle> # Arts graphiques--Angleterre--Histoire--20e siècle
    a schema:Intangible ;
   schema:name "Arts graphiques--Angleterre--Histoire--20e siècle"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/836983541#Topic/commercial_art_england_history_20th_century> # Commercial art--England--History--20th century
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85028912> ;
   schema:name "Commercial art--England--History--20th century"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836983541#Topic/grafische_vormgeving> # Grafische vormgeving
    a schema:Intangible ;
   schema:name "Grafische vormgeving"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836983541#Topic/graphic_arts_england_history_20th_century> # Graphic arts--England--History--20th century
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85056474> ;
   schema:name "Graphic arts--England--History--20th century"@en ;
    .

<http://id.worldcat.org/fast/1219920> # England.
    a schema:Place ;
   schema:name "England." ;
    .

<http://id.worldcat.org/fast/869331> # Commercial art
    a schema:Intangible ;
   schema:name "Commercial art"@en ;
    .

<http://id.worldcat.org/fast/946595> # Graphic arts
    a schema:Intangible ;
   schema:name "Graphic arts"@en ;
    .

<http://viaf.org/viaf/14995221> # Pat Schleger
    a schema:Person ;
   schema:familyName "Schleger" ;
   schema:givenName "Pat" ;
   schema:name "Pat Schleger" ;
    .

<http://viaf.org/viaf/72306250> # Hans Schleger
    a schema:Person ;
   schema:birthDate "1898" ;
   schema:deathDate "1976" ;
   schema:familyName "Schleger" ;
   schema:givenName "Hans" ;
   schema:name "Hans Schleger" ;
    .

<http://worldcat.org/isbn/9781568982731>
    a schema:ProductModel ;
   schema:isbn "1568982739" ;
   schema:isbn "9781568982731" ;
    .

<http://www.worldcat.org/oclc/753439260>
    a schema:CreativeWork ;
   rdfs:label "Zero." ;
   schema:description "Online version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/46948102> ; # Zero : Hans Schleger, a life of design
    .

<http://www.worldcat.org/title/-/oclc/46948102#Review/-241416034>
    a schema:Review ;
   schema:itemReviewed <http://www.worldcat.org/oclc/46948102> ; # Zero : Hans Schleger, a life of design
   schema:reviewBody ""Hans Schleger was a key figure in the history of graphic design, a pioneer of the concept of corporate identity whose work has been hugely influential for subsequent generations of designers and art directors." "Signing his works Zero in deference to the reductionist principles of the Bauhaus, Schleger came to New York in 1924 and was one of a handful of European emigre artists and designers who brought the "modernist" approach to American advertising. Returning to Berlin in 1929, he worked for the English advertising agency Crawfords as art director, emigrating to England after Hitler came to power. His work for a range of British clients demonstrates his skill at combining photography, illustration, and type in humorous, sometimes surreal, and always ingenious ways." "With a foreword by American design legend Paul Rand, Zero: Hans Schleger - A Life of Design is the first comprehensive survey of Hans Schleger's work. It includes drawing, painting, and photography as well as the graphic design work for which he was best known: posters, symbols, advertising and corporate design, and packaging."--Jacket." ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.