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Zero to 100,000 : social media tips and tricks for small business

Author: Sarah-Jayne Gratton; Dean A Gratton
Publisher: Indianapolis, Ind. : Que/Pearson, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Introduces a easy, low-cost social media plan to create a social media stage to use as a promotional tool for your business and includes advice from five experts.
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Document Type: Book
All Authors / Contributors: Sarah-Jayne Gratton; Dean A Gratton
ISBN: 9780789748003 0789748002
OCLC Number: 696100661
Notes: Includes index.
Description: xxii, 204 pages : illustrations ; 23 cm
Contents: You're anything but small --
Welcome to the big wide social media stage --
The changing social landscape of communication --
Social media networking basics --
Twitter : 140 characters to success --
Facebook pages : the public face of your brand --
Linkedln : adding your link to the chain of success --
YouTube : your brand channel --
Foursquare : putting your brand on the map --
Blogging your way to business success --
The secrets to a successful blog --
The 10-step method to building a fast and effective online presence --
Listen first, engage second --
Understand and build your social media voice --
It's who you know --
finding and attracting the influences --
Don't get too big for your social media boots! --
Instilling a sense of community --
Do you need a brand makeover? --
Become a social conductor --
Introducing cross platform promotion --
Social media Darwinism --
survival of the fittest --
Knowing you've made it and measuring your success --
An expert in your pocket --
Jeff Bullas --
Lori McNee --
Paul Steele --
Jessica Northey --
Danny Devriendt.
Responsibility: Sarah-Jayne Gratton, Dean Anthony Gratton.

Abstract:

Introduces a easy, low-cost social media plan to create a social media stage to use as a promotional tool for your business and includes advice from five experts.

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