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Die Zielung der Werbung. Auswahl der Werbegemeinten.

Author: Friederike Kästing
Publisher: Stuttgart, Poeschel, 1966.
Series: Abhandlungen zur Werbewissenschaft und Werbepraxis, Bd. 4.
Edition/Format:   Print book : GermanView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Friederike Kästing
OCLC Number: 16649294
Notes: A Revision of the author's thesis with title: Die Auswahl der Werbegemeinten.
Description: vii, 166 pages 24 cm.
Series Title: Abhandlungen zur Werbewissenschaft und Werbepraxis, Bd. 4.

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