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Zilch : how business and not-for-profits can get more bang with less buck

Author: Nancy Lublin
Publisher: New York : Portfolio, 2011.
Edition/Format:   Print book : English
Summary:
Tough times have forced businesses to slash their headcount, marketing budgets, and other resources. Managers at small start-ups and Fortune 100 companies alike are now expected to do more with less-but how? No one is more qualified to answer that question than the leaders who always thrive on a shoestring. Nancy Lublin, CEO of Do Something and founder of Dress for Success, draws on her experiences as well as  Read more...
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Document Type: Book
All Authors / Contributors: Nancy Lublin
ISBN: 9781591844457 1591844452
OCLC Number: 706024264
Description: x, 246 pages ; 22 cm
Contents: Introduction --
Do more with less cash to throw at people --
Do more with your brand --
Do more with your external peole --
Do more by asking smart --
Do more for customers --
Do more with your board --
Do more with your staff --
Domore with your story --
Do more with your finances --
Do more by bartering with zero --
Do more with innovation --
Conclusion.
Responsibility: Nancy Lublin.

Abstract:

Tough times have forced businesses to slash their headcount, marketing budgets, and other resources. Managers at small start-ups and Fortune 100 companies alike are now expected to do more with less-but how? No one is more qualified to answer that question than the leaders who always thrive on a shoestring. Nancy Lublin, CEO of Do Something and founder of Dress for Success, draws on her experiences as well as interviews with other "rock star" leaders of flourishing not-for- profits to show how to succeed with any size budget, staff, or network.

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