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Zilch : the power of zero in business

Author: Nancy Lublin
Publisher: New York : Portfolio, 2010.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
A leading not-for-profit CEO counsels companies on practical methods for cutting costs while improving results, providing coverage of such topics as non-financial incentives and grassroots marketing.
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Document Type: Book
All Authors / Contributors: Nancy Lublin
ISBN: 9781591843146 1591843146
OCLC Number: 430051382
Notes: Includes index.
Description: 246 pages ; 22 cm
Contents: Do more with less cash to throw at people --
Do more with your brand --
Do more with your external people --
Do more by asking smart --
Do more for customers --
Do more with your board --
Do more with your staff --
Do more with your story --
Do more with your finances --
Do more by bartering with zero --
Do more with innovation.
Responsibility: Nancy Lublin.
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Abstract:

A leading not-for-profit CEO counsels companies on practical methods for cutting costs while improving results, providing coverage of such topics as non-financial incentives and grassroots marketing.

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